Maximise opportunity and minimise risk
The Global Advisory service has a dual focus:
The Policy team works with clients to anticipate and assess the impact and probability of market-sensitive political agendas.
The Strategy team works with clients to strengthen their licence-to-operate and permission-to-grow with regulators, policymakers and civil society.Learn more
Democracy Index 2018: Me too?
For the first time in three years, the latest edition of the Democracy Index – which assesses the global state of democracy in 2018 – does not register a deterioration. But nor does it indicate any progress on a global scale. Despite a growing disillusionment with formal political institutions, political participation is on the rise as people are spurred into political action.Download the free report
Turbulent times: Measuring real-time shifts in a volatile oil market
Find out how our latest product, The Oil Adequacy Index, can be used to measure today’s fast-changing global oil market. The report focuses on the main risks to global supply and demand levels. What are these risks and how will they impact the movement of oil prices?Download the free report
A new political phase for Europe: the outlook for 2019
Next year will see new leaders at both the European Commission and the European Central Bank, and an entirely new European Parliament. Against the backdrop of a fragmented political landscape, growing Euroscepticism and an economic slowdown, what are the likely implications for the European Union and its economy?Download the free report
Industries in 2019
In our latest report, find out what to expect in the year ahead for six key industry sectors: automotive, consumer goods and retail, energy, financial services, healthcare, and telecoms. The report highlights the major risks that could affect our industry forecasts for 2019.Download the free report
What we offer
- Economic, political and socio-demographic forecasting
- Country and city forecasting
- Identify market opportunities
- Risk analysis
- Bespoke modelling and scenario analysis
- Industry analysis
- Location benchmarking
Economic, political and socio-demographic forecasting
The world is changing rapidly. Where are the sources of revenue and profit going to be for your business tomorrow? If you need to understand how political trends will affect regulations for your industry in Chile, how disposable income is changing for 30-35-year-old women in Poland or when a frontier market in Sub-Saharan Africa will become mainstream, we can help.
We understand that businesses need to identify where the next opportunity is coming from so that they can act fast to seize it.
Our knowledge of economics, politics and socio-demographics is second to none. If you need to see into the future, we can help.Contact us
Country and city forecasting
Our team comprises experts on every country in the world. If you need to know how quickly the US will grow over the next five years or what residential construction will take place in Saudi Arabia, we can help. Or in Thailand, Algeria or Kazakhstan. But sometimes five years is not enough.
Many of our clients have investment horizons measured in decades. Our proprietary methodologies let us look ahead 30 years or more, using frameworks you can understand and rely on.
And if countries are too broad for your business, we forecast growth, spending, income and investment in cities from Dongguan to Dhaka.Contact us
Identify market opportunities
We are able to draw upon the knowledge of a large pool of country and industry experts, as well as proprietary economic and risk models, to help clients identify new markets and perform better in existing ones in a fast-changing world. Through our structured cross-market research and forward-looking data and analysis we help you to understand how changing economic conditions affect your business:
Which are my priority markets today and in the future?
How do I move into new markets?
What external factors will affect the markets I operate in today?
Which product categories will perform best over the next five years?Contact us
Success in business means the considered embracing of risk—without risk, there can be no reward. This means that risk management is an ongoing part of business life. But in order to manage risk, you need to measure it. How? We have tools and models that help to combine quantifiable risks such as default rates with qualitative issues such as political or regulatory instability. We use these tools to help companies do everything from managing their supply chain to setting location-specific discount rates.
Clients decide which countries to enter, which suppliers to order from and which logistics routes to use based on our bespoke dashboards. And, if you are focused on financial risks, we are a registered credit rating agency for assessing sovereign creditworthiness. We also assess exchange-rate and banking risks.Contact us
Bespoke modelling and scenario analysis
We are the experts in data modelling and analysis. We use the very latest techniques to model our clients' sales data, helping them to predict how their business will perform. Some even share our analysis with their suppliers to help to inform their production decisions. But we also produce bespoke models for other purposes.
If you need to understand how a country or industry will respond to an event like a currency crash or energy shock, we can model that too.
Or, if you are doing business planning, we can provide country, industry or market scenarios based on expert judgement, modelling or facilitated debates within your organisation.Contact us
We do not just look at countries or cities. We also analyse industries. Our speciality is to understand the intersection between industry developments and the surrounding economic, political and regulatory context. Our team has expertise in financial services, telecoms and technology, consumer goods and retail, automotive, healthcare and pharmaceuticals, commodities and energy.
So if you need to dive deep on banking in Peru, tablets in Romania or mining in Mongolia, we can help.
We can also help to unravel the supply chain, identify the key regulatory decision-makers, analyse the purchasing decisions or pinpoint the logistical bottlenecks.Contact us
If you need to make a decision, you need to rank the options. But how to do that when the key decision factors vary from economic to political, from cultural to geological? The Economist Intelligence Unit's benchmarking and indexing capabilities can help. We are experts in combining qualitative and quantitative data, and weighting it together to form league tables and conduct multi-dimensional comparisons.
We have helped companies to rank cities by their attractiveness to the car-rental industry, benchmarked the incentives offered in special economic zones for the technology industry and prioritised markets in Central America for a financial services firm. We have even produced rankings of countries' peacefulness for a philanthropic organisation, and benchmarked the security regime that countries apply to their stocks of nuclear material.Contact us
Healthcare industry services
We have an especially deep capability in healthcare across developed and emerging markets. We offer services to insurers and payers, helping to design clinical care pathways, undertake medical evidence reviews and consult on value-based health. We help pharmaceutical and medical technology firms to demonstrate value.
We advise on strategy in all areas of healthcare using techniques such as horizon scanning and megatrend analysis. We provide market insight to pharmaceutical and medical technology firms and clinical providers through our market intelligence, market sizing, channel optimisation and commercial due diligence capabilities.Contact us
China is the second-largest economy in the world, and is the top destination for many international firms looking to grow. China is also home to many of the world's up-and-coming businesses, which are increasingly looking to expand in other emerging markets and also in western Europe and the US. Unsurprisingly, it is a market where we have exceptional expertise.
Our Beijing and Shanghai team routinely tracks and forecasts developments in 287 cities across the country to help our clients win in China. And, for our Chinese clients, we tap into our worldwide team of experts to assess opportunity, help to manage risk and advise on strategy in any market in the world—and deliver our conclusions in China, in Chinese.Contact us
- Global policy
- Global strategy
Anticipate the impact of politics on business and investing
We work with firms to anticipate and assess the probability and impact of legislation, regulations and election outcomes.
Specifically, we determine the probability and the significance of political activity across key capitals, delivering smart insights through a range of services.
- Access to EIU analysts
- Written policy assessments
- Access to policymaker roundtables
- Policymaker engagement series
- Access to the EIU advisory board
Drive corporate advantage and reputation
We have significant expertise in working with multinational corporations to convert corporate reputation into a competitive advantage.
We support clients across three distinct areas:
First, strategies to strengthen the licence-to-operate and permission-to-grow in diverse markets.
Second, using our proprietary methodology, we identify where clients need to take leadership positions with respect to key political and regulatory developments.
Third, create integrated advocacy campaigns with local and global opinion-formers.Services
- Strategy: Reputation and communication
- Leadership: Positions and programmes
- Advocacy: Opinion-former engagement
- Content: Reports and research
- Delivery: Campaign execution
The EIU publishes a number of reports each year focussing on current issues affecting specific countries, regions and industries. These reports are available at no cost and help business leaders prepare for opportunity. Download your copy today.View all reports
United Arab Emirates
We cover all major industries and sectors and have developed specialisms in a number of areas.
China is the second-largest economy in the world, and is the top destination for many international firms looking to grow. China is also home to many of the world's up-and-coming businesses, which are increasingly looking to expand in other emerging markets and also in western Europe and the US. Unsurprisingly, it is a market where we have exceptional expertise. Our Beijing and Shanghai team routinely tracks and forecasts developments in 287 cities across the country to help our clients win in China.Contact us
Visit our China Going Global website
We have an especially deep capability in healthcare across developed and emerging markets.
Bringing together two specialised consultancies, Bazian and Clearstate, with EIU’s outstanding and world renowned analytical, econometric & strategic advisory services, we help healthcare organisations to build and maintain successful and sustainable business across the healthcare ecosystem.
We support all participants in the healthcare ecosystem in value demonstration, market insight & intelligence, insuror & payor solutions, and with strategic advisory services.Visit our Healthcare page
The consumer practice provides data-driven solutions to consumer-facing industries, helping them to enter new markets and be more successful in current markets.
Through our people, our structured cross-market research and forward-looking data and analysis we help you understand how changing economic conditions impact your business.Visit our Consumer page
Our global public policy practice provides evidence-based research for policy makers and stakeholders seeking measurable outcomes.
We are trusted by the most influential stakeholders in public policy and international development across the world – clients including The World Bank, Citigroup, United Nations and Bill and Melinda Gates Foundation, to name but a few.Visit our Public Policy page
The consumer practice provides data-driven solutions to consumer-facing industries, helping them to enter new markets and be more successful in current markets.
Our services are used by a diverse client base across businesses, governments, NGOs, and academic institutes.
A comprehensive global mining and metals sector talent dynamics assessment for Rio Tinto
Rio Tinto employs people from all over the world to work in their Product Groups. As part of a human capital planning exercise, they needed information to validate the labour market risks they face as they develop their workforce and look to understand labour trends over the short to medium-terms. The EIU developed a three-phased approach: A Human Capital Risk Index that provided an overview of human capital availability and business risks across 52 countries, a series of country/provincial reports that provided a deeper understanding of the mining and
minerals operating and regulatory environment plus a series of labour supply estimates that quantified the outlook for the available labour pool across 20 occupations needed in each country. With this information Rio Tinto made evidenced-based decisions on market priorities, operating conditions in key markets, and conducted detailed human capital planning in priority markets.
Measuring global food security for DuPont
Increasing global population and economic growth in emerging markets have put increasing pressure on food supply networks, raising prices around the world. As a company involved in food and agriculture, DuPont wanted to look at the challenges involved in the production and distribution of food globally, and identify which countries can improve food systems in order to improve overall food security.
The EIU assessed the food security systems of over 100 countries through a selection of approximately 20 to 25 quantitative and qualitative indicators. After assigning a score to a set of select indicators, The EIU created a ranking of the countries and weightings for both the indicators and indicator categories, producing the Global Food Security Index (GFSI). Today, the GFSI highlights where in the world nutritional quality and safety of foods is most at risk based on the underlying drivers most affecting food security.
Patient engagement and health promotion
Media hype about health stories often leads to an increased burden on health resources. It can increase demand on primary care as worried patients seek advice, and on occasion can lead to “social panic” with detrimental effects on health resources.
Together with the NHS, we developed a public health site called ‘Behind the Headlines’. Every morning two stories from the media are identified and our analysts will publish an unbiased critique with detailed reviews of clinical evidence on the NHS choices website by midafternoon.
By reviewing the story, the evidence and the reporting, we provide a much more objective view. This helps to empower patients to make informed choices in self-management of their care and exercise informed choice in making health decisions.
As part of its mission to advance global human capital knowledge, the SHRM Foundation sought credible analysis on critical issues that will affect HR leaders in the coming years.
Through a combination of data-driven research, direct engagement with stakeholders and effective market exposure, the SHRM Foundation's objective was to educate those in HR and business management and position itself as a globally recognized catalyst for shaping Talent Management Thought Leadership.
The EIU partnered with the SHRM Foundation on a multi-phase program to identify, analyse and then promote thought-provoking research on the most important trends affecting human capital management and global workforce dynamics by leveraging a combination of EIU expertise, surveys of business leaders and expert peer panels to identify the most relevant HR topics; creating a series of evidence based analyses and tangent content to educate and prepare HR leaders for key issues in their field; and engaging stakeholders with EIU produced research via events, seminars, online digital content, and broad public relations promotion.
The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES)
The print industry is being disrupted by new technologies and trends putting pressure on the demand for print media. At the same time, rising incomes are boosting demand for printed materials in the developing world.
NPES, a print industry trade association, wanted to inform its members of what print sectors and emerging markets have opportunities for growth. How fast will Turkey's print industry grow? When will China’s print market surpass the United States?
In partnership with NPES, The EIU conducted a global market-sizing and 5-year forecast of 51 countries representing 90% of the global print market and an individual assessment of each country. The EIU’s rigorous and complex study was also comprehensive – including 5 print sectors and the integral markets for printing equipment, consumables, inks, and substrates.
Our client (a major international bank) offers a broad range of services to personal and institutional customers, including governments.
It has significant activities in a large number of countries. Consequently, there are many ways in which changes in business conditions and the economy in a single country or region or globally can adversely impact profitability, whether at the level of the group, individual business units or specific countries of operation.
The bank is a long-time subscriber to The EIU's Country Risk Service. They use the service to understand the threat of sovereign default in individual countries as well as the risks associated with currencies and banking sectors around the world.
The Country Risk Service assists the bank in setting credit limits for countries and in controlling the risks that accompany investment in emerging and developed economies. The service is viewed as an integral part of the bank’s risk management strategy.
Our client is a leading global management consulting firm focussed on serving and shaping the senior agenda of the world's leading institutions. They employ a significant number of staff in offices around the world.
The company subscribes to a range of EIU services including Country Data and Market Indicators & Forecasts from our data services range.
The firm relies on The EIU’s data products to react quickly to information requests from their consultants all over the world, ensuring that client projects are not delayed for want of reliable statistical information.
They are able to draw on over a million data points from the Country Data service covering key indicators such as GDP growth, inflation and exchange rates. Market Indicators & Forecasts provides vital demographic and sectoral supply and demand forecasts to facilitate market sizing and regional strategy projects.
The EIU supplies its information services to many types of academic institutions. Our customers include Ivy League colleges, the highest-ranked European and Asian universities as well as the world's leading business schools.
It is vital for students at these institutions to have a thorough grasp of the political, economic and business environment around the world now and in the future. Equally important is for the source of that information to be reliable and impartial.
Academic institutions typically subscribe to the complete range of EIU Country Reports, covering over 180 countries. Access to Country Reports allows both students and faculty to stay completely up-to-date with the latest economic and political situation in any given country. In addition, the in-depth forecasts contained within Country Reports allow users to see how individual countries will look in two to five years' time.
Forecasting for a household fast-moving consumer goods brand
This client already had a significant presence within China but came to us to find out the next group of cities and provinces that offered the best growth potential for the next decade.
Using an existing Economist Intelligence Unit subscription service, we built a model incorporating the client’s own product demand data to provide industry-specific growth forecasts at a provincial level.
We analysed demographic changes in the provinces and forecast future demand for the client's product at a regional level. Using the province forecasts, we were able to compare data across the provinces and prefectures.
With these findings, the client justified a costly acquisition. Consequently the client now has the resources in place to maximise future opportunities, helping to ensure the company maintains its position as market leader.
A multi-national corporation, that designs and sells consumer electronics, wanted to better understand manufacturing conditions in Chinese provinces and South-east Asia in order to determine ideal manufacturing centres for its products in the future.
To do this, they required research to rate and rank the selected geographies based on criteria specific to their manufacturing operations. The Economist Intelligence Unit developed a baseline assessment to support strategic decision-making in terms of locations for electronics manufacturing. The EIU indexed, and ranked, technology manufacturing conditions for five Chinese provinces and six countries for the next five years.
The research has allowed the client to understand technology manufacturing conditions across key geographies and to make informed decisions on where to manufacture its products.
Hospital investment due diligence
The client, a leading private equity investor in Asia Pacific, was considering investment into an Indonesian hospital group. They needed comprehensive commercial due diligence on the market and asset, to make an informed investment decision.
A team of six full time consultants with specialist skills and local Indonesian knowledge were stationed exclusively in the data room, validating the investment thesis as the deal went live. The Economist Intelligence Unit built a demand-forecasting model using statistical and primary data to assess the achievability of the target’s business case. We also validated the strength of the hospital group's business model through interviews with its insurance partners and targeted patient groups.
Our client was presented with an objective depiction of the commercial circumstances of the target and was able to make an informed investment decision.
Market share, size and competitor study
The client, a global player in in-vitro diagnostics, required annual market monitoring of its market size, share and competitors to better benchmark its performance and evolve its market strategy across 14 markets globally.
The EIU provides an annual engagement that taps on detailed quantitative hospital surveys, qualitative physician and extensive trade interviews to provide a comprehensive and triangulated view of the market in niche segments.
The client is able to retain market leadership supported by up to date, granular and segmented market information.
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We are the research and analysis division of The Economist Group, the sister company to The Economist newspaper. Created in 1946, we have nearly 70 years' experience in helping businesses, financial firms and governments to understand how the world is changing and how that creates opportunities to be seized and risks to be managed. A British company, we are intensely global. We service clients across the world from our 24 offices, our staff speak over 25 languages and we embrace foreign cultures with a passion.
We believe that deep insight comes from bringing together the best data with the best methodologies and the best people. We deploy huge resources to acquiring and checking our economic and market data, including the use of primary research techniques and fieldwork when necessary. Some of our methodologies, frameworks and analytical tools are quantitative, others qualitative. But all are cutting edge. And our people are all experienced country or industry experts, opinionated and well qualified to inform your decision-making.
We are outspoken in our views. Unlike our sister company, The Economist newspaper, much of our work is bespoke for clients and remains confidential. But we share the same fierce passion for independence and integrity. Clients work with us because we are not afraid to tell them what we really think. We never pander to internal agendas or work to buttress some preconceived strategy. We have no vested interest in any specific recommendation—we do not undertake follow-on work to help clients to implement strategies or plan M&A. We just analyse the facts and present our conclusions. We believe that our clients execute better strategies as a result.